Small businesses often have a limited marketing budget to work with, which can make promoting your business a challenge. The good news is that there are lots of ways to sell to your customers without spending a lot. Now, as a business owner, you may not have the time to research and identify these free marketing ideas. In this post, you will find many free and inexpensive ways to promote small business using traditional and online ways to advertise small business in India.
Traditional Methods to Promote Your Business
- Give several business cards to your customers if you are a service provider.
- Get Listed in Member Directories
- Sponsor a local trade show or event
- Network with others who are doing the same type of work you are
- Put videos of your product or service on YouTube
- Have sales letters, brochures, flyers to promote small business
Top 15 Ways to Promote Small Business
1. Promote Small Business Using Business Exhibitions
Exhibitions are the best place to meet resellers, customers, and other small business owners. As this allows small businesses to showcase your products in a formal setting, it also gives you confidence. It’s also a great opportunity for small businesses to connect with your customers.
2. Advertise Small Business with a Bluetooth Beacon
BLE beacons only provide hyperlocal contextual information, small business buyers are not constantly bombarded with inappropriate marketing messages. The use of beacons is also very profitable and very important for small businesses. This is one of the important ways to promote small business.
3. Building a Website to Market Small Business in India
A functioning website is essential for marketing your business and promoting your brand, even if your business has great social media. Depending on what you are selling, your website will serve as a lead generation tool, online brochure, catalog, and source of information for your prospects.
4. Set Up Social Media Profiles
Set up your company profile or page on social media sites like LinkedIn, Facebook, Instagram, Twitter and Pinterest. You can and should create a Facebook Page for your business that is separate from your personal account. Facebook free advertising for small businesses is the best choice.
To get the prospect’s attention, include a good description, keywords, business phone number, and a link to your site. Keep your business and personal pages separate and on other social media sites.
5. Use Google Local Services Ads to Promote Local Business
Check Google Local Services Ads to see if it’s available for your type of business. Ads from Google local services appear at the top of Google search results when users search for the services you offer in the area you select. Prospects can click or touch your ad to call you or send you a message request
6. Upload Posts or Blogs Related to Your Business
Engage your audience consistently. Make small posts and upload stories with the latest developments at your company. You need customers to come back to your page for more information.
Customers are given the opportunity to express their feelings and interests on certain topics. However, you need to make sure that the topic has a positive impact on your business.
7. Use Hashtags on Social Media to Promote Small Business
By tagging your loyal customers, neighboring businesses and social media providers, you can expand your company’s organic reach to new potential audiences. You can expand your followers and potentially even reach more customers. You should also encourage your followers to tag your social media posts or your company location on their posts.
8. Email Marketing
Email marketing is a great way to attract new visitors to your business and keep in touch with your existing customers. While email marketing isn’t new, it’s still one of, if not the most reliable, way to get a high return on your marketing investment.
Make sure each email has suggestions that encourage your readers to take the next step. Track your performance and run A / B tests to see which copy and suggestions match your list.
9. Sending Special Offers
Send special offers, referral programs, special coupons and product updates to your customers and website visitors who have provided their contact details. Special offers often trigger new visits to your website. If you have a newsletter, you can also add it to your regular email list.
10. Press Releases for Advertising New Business in India
Whenever your company does something new, it’s easy to send out press releases to your local and regional information offices. PR is a powerful media tool that can be used to generate advertisements. Distributing it for free via trusted news channels means that more people will see it and approach you.
11. Affiliate/Influencer Marketing
Influencer marketing can help increase your brand reach and provide sales incentives. According to a study by SproutSocial, the average cost of using influencers to promote brands is $ 271 per post. For influencers with more than 100,000 followers, the average price is $ 763 per post.
12. Use Online Business Directories for Advertising New Business in India
There are many reputable business websites and directories out there and you need to make sure your business is among them.
Many of these websites have the best search engine rankings. People searching for your business will find these links quickly because they are on the first page of search results. ways to promote small business.
13. Promote Small Business using Guest Blogging
Look for opportunities on websites that you know will be visited by people interested in your niche. The websites you post must be of high quality.
When writing a post about it, make sure it doesn’t sound too marketable or just to promote your own business. Instead, focus on providing information or advice about substance and value.
14. Google My Business Account to Promote Local Business
Your GMB listing is the starting point for all of your online listings. Your local business is included in Google Maps and Search.
This is great for search engine optimization to make your business easier to find for people searching for the services or products you offer.
It’s a good idea for customers to add feedback about your business. With the help of these reviews Google can showcase your business.
15. Ask for Feedback and Ratings
54% of people visit a website after reading positive reviews about a company, and 84% trust personal reviews and recommendations.
Reviews create trust in your company and carry a lot of impact. They increase your search engine ranking, which leads to increased traffic to the website.
Conclusion
Deciding how to promote your business can be an ongoing challenge. If your business is new, you may not know how to promote the business to introduce your name.
Regardless of the circumstances of your business, you need proven advertising and marketing tactics to find new customers without spending a fortune. They have to include a combination of traditional and digital marketing. This article provides you marketing ideas for small business in India and ways to promote small business.